3 THINGS THAT KILL GROWTH IN YOUR BUSINESS AND BRAND
Since 2015 I have been working tirelessly to create something that gives back more than it takes in the world.
Today J.W.Crawford Consulting is HEALTHY and GROWING.
But it was once STRUGGLING AND SHRINKING.
And do you know what I’ve learned?
THE DIFFERENCE BETWEEN HEALTHY AND STRUGGLING BUSINESS HAS LITTLE TO DO WITH…
Big Budgets, Talented Spokespersons, or the Most Shocking, or Catchy Marketing.
The three things that keep businesses from reaching their full potential are actually…
1. MISPLACED PRIORITIES
Sometimes, when we’re trying to grow our business, increase our exposure and, improve our reputation, we go about it in all the wrong ways. Sometimes, the very things we thought would help us grow actually end up sabotaging our growth. Usually, that’s because we’ve chosen to focus on the wrong things. Maybe those things seemed important in the short-term. Maybe they even led to growth in the short-term. But if long-term growth is your goal, prioritizing quick-fixes will eventually kill your ability to grow.
MISPLACED PRIORITIES KILL YOUR GROWTH
2. A LACK OF STRATEGY
Or maybe misplaced priorities aren’t your problem. Maybe you know what you’d like to prioritize, but your marketing structure doesn’t really reflect those priorities. That’s where strategy comes in. If we want to grow in exposure, profit, or effectiveness (but hopefully all three), we need to think in long-term strategies, not short-term fixes.
You may have a solid strategy for certain aspects of your business but, chances are, you probably don’t have a solid strategy for every area of your business. Here are 3 areas of building your reputation where, if you want to grow, you absolutely need a strategy:
Outreach, Online Presence, Customer Reviews
Without a clear strategy in all THREE of these areas, your business can never be as healthy as it should be. And without a healthy strategy, you’ll never be able to grow in a sustainable way.
3. A LACK OF SYSTEMS
Even if we’re on track with our priorities and our strategies, without a system to keep us on track, it’s easy to lose focus or get distracted. Without specific systems in place, our strategies will never become a reality. And if our strategies never become a reality, the priorities those strategies reflect will never truly be our priorities.
I know what its like to fall prey to all 3 of these things. and have paid dearly. But I want to use my hard learned lessons to make sure you don't have to go another day worrying about where your next customer will come from.
The Biggest Challenges Facing Financial Advisors Are:
Growing a high quality, consistent pipeline of qualified investor leads
Creating Trust in an industry that relies so heavily on it
Managing all of this while being able to actually "Be" an Advisor to your clients